Event Management, Marketing & Technology
Education: B.A. in Theatre Arts – Virginia Polytechnic Institute & State University
SUMMARY
Well-rounded in all aspects of audio/visual technology, both in regards to live performances as well as corporate events, ensuring timely planning and a focus on safe execution of each production. Excellent client management and time management skills, as well as extensive experience in leadership roles over large and small crews and projects. Ten+ years of digital marketing, social media management, and event promotion for artists and venues. Extensive experience managing the interests of artists, venues, and retail outlets for the elevated experience and increased revenue. I’m excited to grow in the event production industry utilizing my experience running events from concept to completion.
SKILL SETS
- Project management, event planning, and sponsor relationships
- Safe install, execution, and tear-down of events
- Management of crews of up to 180 employees and contractors
- Content creation & editing, and contract creation & execution
- Digital & hardcopy product distribution, street team management
- Graphic design & photo edits: Photoshop, Lightroom, Adobe Express, GIMP
- Email marketing: ConstantContact, Robly & MailChimp
- Audio & video editing: Audacity, Premiere Rush & CyberLink Power Director
- Web design & content management: WordPress, Blogger & HTML
- PC & Mac operating systems; MS Office, OpenOffice, & Google Drive
- Social media management and scheduling on all major platforms
- CRM platforms: HubSpot, ActiveCampaign & QuickBase
- SEO: keyword research, Google Search Console
- Analog & digital audio consoles, and sound system installation
- Lighting programming, conventional & intelligent lights, and DMX protocol
- Projection systems, video switcher/scalers, and signal distribution
- Quotes, upselling, and billing for all audio/visual needs
RELEVANT WORK EXPERIENCE
ShowMasters – Lighting Designer & Programmer
(DFW Metro, TX – 8/2022-present)
- Created striking lighting designs and programming for a variety of clients while maintaining budget and time constraints.
Rhino Staging – Safety Supervisor, Stagehand & A/V Technician
(Denver, CO & Dallas, TX – 4/2017-present)
- In my role as Safety Supervisor, facilitated the safe and efficient production of events with up to 180 employees and contractors.
- Assisted with all client audio, lighting, video, and projection needs for small and large events – including a wide array of venues, from concerts to conference centers.
Dobil Laboratories – Audio/Visual Technician & Task Force Director
(Nationwide – 3/2009-present)
- Responsible for generating an average of 25-33% of sales by upselling new and returning clients while working as a Task Force Director with Dobil Labs.
- Provided for all audio/visual needs while working for the Norfolk Marriott Waterside, a four-story conference center with three major ballrooms and countless meeting rooms.
Freelance Theatrical Lighting Technician
(Nationwide – 01/2006-present)
- Provided creative, high-level lighting support for countless venues for theatre, opera, corporate, and live music events.
CCI Training Center – Marketing Manager
(Arlington, TX – 2/2021-7/2021)
- Successfully migrated 16,000+ clients from ActiveCampaign into HubSpot CRMs.
- Managed a three person marketing team as well as half a dozen freelancers covering all aspects of digital and print marketing initiatives.
- Planned and executed the annual Open House event to help attract potential new students.
Dickens Opera House – Talent Buyer & Promoter
(Longmont, CO – 6/2014-11/2015 & 9/2017-12/2018)
- Booked and promoted all live talent performing at the historic 300-seat opera house
- Increased sales in a variety of efforts, including optimizing email subscriber lists, utilizing social media advertising, and expanding the variety of performance types offered.
Boulder Weekly – Marketing Manager & Event Manager
(Boulder, CO – 10/2015-10/2016 & 3/2018-11/2018)
- Successfully managed two annual Best of Boulder award ceremonies, with average attendance of 250-1000 guests, including venue rental, sponsorships, food vendors, talent booking, swag and award creation, and more.
- Maintained an extensive social media and email marketing schedule designed to support the Sales staff’s endeavors.
Radio-Active-Music.com – Independent Record Label Owner
(Nationwide – 5/2004-7/2012)
- Released 50 EPs and albums in physical and digital formats for over a dozen bands.
- Planned and executed three festivals, as well as 40+ individual club shows in the Washington, DC metro area and beyond.
Strangeland Records – Head of Promotions
(Annandale, VA – 11/2006-1/2008)
- Managed all promotional and marketing efforts for the shop, including live events.
Virginia Western Community College – Media Specialist II
(Roanoke, VA – 1/2005-12/2005)
- Provided A/V direction and support for all classrooms on campus, including a technology overhaul to update A/V equipment in certain rooms.
Hotel Roanoke – Technology Specialist
(Roanoke, VA – 5/2004-11/2005)
- Provided technology direction and support for all hotel and conference center clients, including audio, lighting, video, projection, and internet.
CERTIFICATIONS
- OSHA 30 Hour – General Industry
- FEMA Special Events Contingency Planning for Public Safety Agencies
- Authorized User for Fall Protection
- Drug-Free Workplace: Reasonable Suspicion Testing
- Google DFP Fundamentals for Traffickers
- Snapchat Advertising Essentials
- Adobe Event Marketing
VOLUNTEER EXPERIENCE
Music First – Secretary of the Board
(Boulder, CO – 10/2024-present)
- Supporting the team’s efforts to offer Colorado musicians assistance with education geared towards musicians, mental health support, health insurance, sound/PA availability, recording, gigs, advocating for fair pay, and more.
Common Cause – Social Media Monitor, Reddit Team Captain
(Arlington, TX – 10/2020-7/2021)
- Running ongoing diagnostics of online chatter, helping voters who post about having trouble voting, and identifying and reporting disinformation to social media companies for removal. Elevated to the Reddit Team Captain to help steer fellow monitors in best practices for that platform.
Longmont Downtown Development Authority – Marketing Committee
(Longmont, CO – 10/2014-10/2016)
- Assisting the LDDA with event and promotional planning to help encourage a thriving downtown, including supporting the arts district and independent businesses.